Built in EMEA — GTM Operator Stories
Real conversations with the GTM operators who built EMEA's best revenue organizations. Too many SaaS companies scale the hard way — burning good people, missing targets, and wondering why growth feels more painful than it should. The answer is almost never the product. It's the architecture.
Built in EMEA is hosted by Pavel Novák — revenue enablement leader, GTM operator, and founder of the ROA Prague chapter. Every episode, Pavel sits down with a senior GTM operator in EMEA who has built something real: a sales process, a revenue org, an enablement function, a customer success motion. Someone who made real decisions under real pressure and has the scar tissue to talk about it honestly.
No theory. No frameworks that look clean on a slide and fall apart in the field. Just honest conversations about what it actually takes to scale a revenue organization in EMEA — and how to stop burning good people in the process.
For CEOs, CROs, RevOps, enablement leaders, sales managers, AEs, and CSMs who want to build better.
Built in EMEA — GTM Operator Stories
Latest Episodes
The Human Touch in a Bot World: Real AI Use Cases for PMMs with Valery Mezencev
Product marketers are spending too much time overthinking AI and drowning in repetitive tasks. Instead of just listening to LinkedIn gurus promising 5-minute life-changing fixes, it is time to actually integrate automation into the workf...
Stop Chasing Revenue: The Real Architecture of B2B Partnerships with Martin Scholz
Most companies scale their partner programs completely wrong by treating them like transactional sales. They focus on what they want (revenue) and sign hundreds of agreements without ever actually activating them.In this episode o...
Built in EMEA: Scaling is an Architecture Problem (Official Trailer)
"We have a great product, why is it so hard to sell?"If you’ve heard this in your leadership meetings—or felt the sting of a ghosted demo and a "Frankenstein" CRM—you know that scaling in EMEA often feels like an uphill battle. But the h...