Real conversations with the GTM operators who built EMEA's best revenue organizations. Too many SaaS companies scale the hard way — burning good people, missing targets, and wondering why growth feels more painful than it should. The answer is almost never the product. It's the architecture.

Built in EMEA is hosted by Pavel Novák — revenue enablement leader, GTM operator, and founder of the ROA Prague chapter. Every episode, Pavel sits down with a senior GTM operator in EMEA who has built something real: a sales process, a revenue org, an enablement function, a customer success motion. Someone who made real decisions under real pressure and has the scar tissue to talk about it honestly.

No theory. No frameworks that look clean on a slide and fall apart in the field. Just honest conversations about what it actually takes to scale a revenue organization in EMEA — and how to stop burning good people in the process.

For CEOs, CROs, RevOps, enablement leaders, sales managers, AEs, and CSMs who want to build better.